Blasts
Blasts
Blasts are a great way to send the same message out to a list of contacts, often used for marketing, staff alerts and organization notification systems.
Creating / Editing a Blast
1. Click "Send New Blast" button on the top right of the screen.
2. Complete all required fields, as denoted by a red asterisk.
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Blast Status
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Draft- This will save the blast in a draft state, allowing you to come back and edit it before sending or scheduling in the future.
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Send Now- This will queue the blast up to be sent in the next several minutes.
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Schedule- This option will allow you to choose a timezone, date and time to send the blast.
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Compliance Footer
The Compliance Footer will automatically be appended to the message body. It is recommended that your compliance footer includes identifying information about the sender, a brief explanation as to why you are contacting them (e.g. to discuss order details, appointments, etc.), and how they can opt-out from receiving future communications (e.g. Reply STOP to unsubscribe.).
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3. Click "Save Blast" to save or schedule your blast.
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Note: We currently utilize a simple time-based queueing system to send out blasts. Users and account types have varying limitations on the volume at which they can send / accept messages in bulk. If you experience deliverability issues with blasts, please consider your carrier limitations and plan your blasts accordingly.
Deleting a Blast
1. You can delete blasts that are in Draft or Scheduled status. First, select blast that you would like to delete from either the Draft of Scheduled tab.
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2. Next, scroll to the bottom of the edit blast drawer. Click "Delete Blast" to open the confirmation prompt.
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3. Click "OK" to confirm deletion of the blast.
Best Practices
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You should always obtain proper opt-in before sending out marketing campaigns to contacts.
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Identifying your brand and an opt-out option in the compliance footer helps to build trust with your recipients.
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Be mindful of the length and content of your message.
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Avoid content that might be considered spammy.
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Try to avoid using URL shorteners as receiving carriers often block links from popular services like bit.ly or goo.gl.
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When sending a high volume of messages, it is recommended that you register a campaign and brand with The Campaign Registry (https://www.campaignregistry.com/) for the best deliverability.
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Do not send messages related to S.H.A.F.T. (Sex, Hate, Alcohol, Firearms, Tobacco--including cannabis)
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