Why Phone Solutions Are Essential for Your Marketing Team
What happens when a potential new customer calls phone numbers that are published on your organization's website, listed on a business card, or printed on a brochure?
Think about this, your organization develops a marketing plan and invests in different communications channels to best reach your target market. Whether that's the latest digital marketing tactics like SEO, PPC, and social media, or more traditional print, radio, or TV, what happens when these initiatives actually work and potential new clients start calling your organization?
Check out 9 questions to ask when ensuring your phone solutions are supporting marketing efforts.
1. Can you get temporary, permanent, or vanity telephone numbers to further customize your marketing efforts?
2. Do you have the ability to track the volume of phone calls made to specific telephone numbers in tracking the success of any marketing efforts?
3. Does your phone service allow for an increase in call volume or will callers get busy signals?
4. Does your phone system allow for an enjoyable first interaction with simple call routing options or a live receptionist?
5. If the caller is put on a brief hold, is there pleasant music or promotional messaging to reduce potential hang ups or frustrations?
6. If your organization has multiple divisions, departments, or service lines, can the caller get to the most trained employee to help answer any questions?
7. Can phone calls route to cell phones or computer-based softphones to ensure calls are answered when out of the office?
8. If someone does not answer the call, can a voicemail be left with the appropriate person or department?
9. Can voicemails be checked immediately via email or text?
If your organization is investing in marketing, but your phone solutions are not supporting these efforts, it may be time for a review.
Know a business or organization that could benefit from understanding how business phones can support marketing efforts? Let them know about our local, full-service telecom company at Recent Communications, Inc.
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